Project Manifesto:
For the adventurous families who want to explore together and for the kids opening their young eyes to the world around them. The best part of raising a child is seeing their curiosities flourish and, as a parent, you get to see the world from the perspective of a young, innocent, and creative mind. Burley bike carriages are the best way to fuel your curious side.
Get, To, By:
Our goal was to GET Pacific Northwest parents TO buy a d-lite bike trailer BY displaying the wonder their kids will feel observing the world through the carriage.
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A Little Magic Goes a Long Way
The idea behind this advertisement was to convey the joy of seeing the world from the eyes of young child riding around in a Burley bike trailer.
Burley “Paths App”
Another execution we landed on was to create an app for Burley that suggest a path local to your city that brings you through unique areas and past hidden gems that make that city special.