Project Manifesto:
For busy bees and chronic Door Dashers. Nine-to-fivers who love a home-cooked meal, but don’t have the time to plan a full week’s menu. Or maybe you’re just really done fighting the smoke alarm when you attempt yet another Food Network special. Don’t flip out – feeling fancy doesn’t have to be such a hassle with Krusteaz.
Get, To, By:
GET consumers ages 20-30 TO make the all-in-one Krusteaz Pancake mix a staple of the pantry BY demonstrating the versatility and convenience of the mix’s many uses.
Print Ad: Make More. Eat More.
Krusteaz On-The-Go:
Krusteaz Pancake Mix Recipe Generator:
To highlight the versatility of the pancake mix, we came up with an app dubbed the Krusteaz Recipe Generator. The idea would be to have the user choose a food they are interested in and the generator would give a recipe with instructions on how to make that food item with Krusteaz all-in-one pancake mix.
In the spirit of convenience and simple food, we came up with a Krusteaz booth that would serve a variety of different products that can be made with the Krusteaz all-in-one pancake mix. While simple, our goal is to show off the versatility and simplicity of the mix.
